This book aims at evaluating the experiential marketing potential of extreme sport activities, in special regards to the new sponsoring platform: the Base Flyer in Berlin. The book places particular emphasis on the importance and latest development of experience marketing, a tool to let brands and consumers enjoy interacting together. The findings revealed that if a brand finds a way to associate and authentically connect its values with the extr...
By Claudia Schramm
Paperback: 136 pages
Publisher: VDM Verlag Dr. Müller (January 7, 2011)
Product Dimensions: 5.9 x 0.3 x 8.7 inches
Format: PDF ePub djvu ebook
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