Extreme and adventure activities as experiential marketing tools: A state of the art analysis of experiential marketing tools, especially in regards to the "Base Flyer" by Jochen Schweizer Projects AG

This book aims at evaluating the experiential marketing potential of extreme sport activities, in special regards to the new sponsoring platform: the Base Flyer in Berlin. The book places particular emphasis on the importance and latest development of experience marketing, a tool to let brands and consumers enjoy interacting together. The findings revealed that if a brand finds a way to associate and authentically connect its values with the extr...

By Claudia Schramm
Paperback: 136 pages
Publisher: VDM Verlag Dr. Müller (January 7, 2011)
Language: English
ISBN-10: 363932420X
ISBN-13: 978-3639324204
Product Dimensions: 5.9 x 0.3 x 8.7 inches
Format: PDF ePub TXT book

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