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Business and Money Media Relations: Issues and Strategies
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Media Relations: Issues and Strategies

Examining one of the most tangible and visible areas of public relations practice, this accessible study presents a range of examples, case studies, illustrations, and templates and balances them with a solid foundation of theory, media background, and culture. Chapters delve into the different types of media, analyzing their applications, strengths, and weaknesses and demonstrates how to target the appropriate media outlets, from national televi...

By Jane Johnston
Paperback: 272 pages
Publisher: Allen & Unwin (April 1, 2008)
Language: English
ISBN-10: 174114681X
ISBN-13: 978-1741146813
Product Dimensions: 7 x 0.7 x 9 inches
Amazon Rank: 4755829
Format: PDF Text TXT book

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As someone who purchased her book in search of a quick handle on the basic theories and practica of media relations, I benefited greatly from Ms. Johnston's work. It told me what I needed to know in a straightforward, thoughtful fashion, and it enabl

Examining one of the most tangible and visible areas of public relations practice, this accessible study presents a range of examples, case studies, illustrations, and templates and balances them with a solid foundation of theory, media background, and culture. Chapters delve into the different types of media, analyzing their applications, strengths, and weaknesses and demonstrates how to target the appropriate media outlets, from national televi...
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